About
A marketing team that can also build the software
Metigital runs paid campaigns and ships production systems. The same people who plan the ads write the code behind the follow up, which is why the handover between the two never gets lost.
Where we came from
Metigital grew out of a decade of hands on work: performance marketing for clinics and service businesses, then the systems those businesses asked for once the leads started arriving. A clinic needed the enquiries to reach the sales team faster. A courier network needed its franchise partners on one platform. A government programme needed half a million student photographs turned into printed ID cards.
That order matters. We did not start as a software company looking for marketing work, or as an agency that outsources development. Every platform we have built exists because a marketing problem ran into an operations wall.
How we are different from a typical agency
Most agencies stop at the lead. The report says the campaign produced four hundred enquiries and the client knows only that the phone did not ring enough. We go and read the calling sheet. On the accounts we audit, roughly four in ten enquiries are never connected by phone at all, which no amount of creative testing will fix.
So our work usually ends up being three things at once: the campaign, the page it lands on and the system that makes sure somebody answers.
Who we work with
Clinics, logistics and franchise networks, government backed programmes, nonprofits, brokers and product founders, in India and the UK. Some engagements are a monthly retainer. Some are a platform build with a handover at the end. We are happy with either, and we will tell you when the smaller one is enough.
What you can expect
Work in your accounts, written scopes, and reporting you can check against your own records. If a month goes badly, the report says so and explains what we are changing. If a decision is outside our expertise, we say that too, rather than quoting for it.
How we operate
The rules we do not bend
- You own everything
- Ad accounts, pixels, domains, repositories and data are created in your name. We work on them as your partner, and if we part ways you keep all of it.
- Measured before spent
- Tracking goes in before the budget does. If we cannot measure an enquiry, we do not claim one.
- No invented numbers
- Reports show what the platform and your own calling sheet say, including the months that look bad.
- Client data stays separate
- Each client gets its own accounts and infrastructure. Nothing is shared between two businesses we work with.
- Build the smallest working thing
- We ship the version your team can use now and grow it, instead of disappearing for months with a spec.
- A human stays in the loop
- Where AI touches regulated or public facing work, there is an approval gate and an audit log behind it.
How we work
From first call to handover
Audit
We look at what exists: the ads account, the site, the tracking and the way enquiries are handled today. You get the findings whether or not you hire us.
Plan and quote
A written scope with the platforms, the budget split, what we build and a fixed fee. No surprises later.
Build
Tracking first, then the campaigns or the platform. Everything is created in your accounts and shown to you before it goes live.
Run and report
Plain reports on cost per enquiry and what changed. Weak ads get replaced, and the backlog gets worked in priority order.
Hand over
Documentation, admin access and a walkthrough, so your team can run it without us if you choose to.
