Paid ads that are judged on enquiries

Google, Meta and TikTok campaigns built around cost per enquiry, not clicks or impressions.

What this includes

• Account, pixel and conversion tracking built before the first rupee or pound is spent
• Search, lead form, WhatsApp and call campaigns, with the offer and audience split tested
• Instant forms with qualifying questions, so the sales team stops chasing people who only wanted a price
• Weekly kill rules: any ad above twice the campaign median cost per lead is paused and replaced
• Lead quality checked against your own calling sheet, not only against the ads dashboard

How we think about it

Most accounts we take over are spending fine and measuring badly. We fix the measurement first, then the money follows.